In a past post, andyclark quoted Palin’s statement that the GOP should “resolve not to be the negative party.” As nice as that sounds coming from her now, where was it during the election? I have been a McCain supporter for a long time, but I was ashamed of some of the negative advertising that went on during the campaign. I get it…we needed to go on the attack, especially as the summer turned into fall. What Republicans should be doing now is asking how we got to that point.
McCain had the opportunity during this election to highlight his record against government waste, expertise on foreign policy and bipartisian record. Sure, it was easy to go after Obama for voting “present” some 130 or more times in the Illinois state senate, his general lack of experience, or even his dubious links to shady people and organizations. But did we have to go negative? Or could we have at least stayed a bit more positive? I think so, and here are a few reasons why.
Trent Lott knows about cellulose-to-fuel technology and the potential to harness algae for energy. Why did the campaign fail to present these and other innovative ideas during the campaign? All the Democrats said on energy was that we needed to conserve and that drilling offshore and elsewhere was not a permanent solution. These are empty words, and we should have filled the void instead of following suit. I will holler “drill baby, drill” any day, but we wasted the opportunity to hold intelligent conversation on that subject. Instead of simply pandering to voters who love gas-guzzling vehicles (their numbers are shrinking), we should have appealed to the business community and independent environmentalists alike to show how market-based solutions would best serve our nation’s energy needs. But instead, the campaign went negative, and hindered itself from showing the potential dominance we could have on this increasingly important issue.
The way the McCain campaign attacked Obama’s voting record was also a disappointing aspect of this race. It was very easy for the Democrats to incite distaste for McCain in this regard, simply because he comes from the same party as our not-so-beloved President 43. For our counterattack, McCain advertisements linked Obama to the ambiguous “liberals in Congress” and Nancy Pelosi. While all of us who pay close attention to the political world know exactly what those phrases symbolize, what to they mean to the average American? We live in a country where a large fraction of the people do not understand how Congress works, let alone who leads it. Not to be condescending to the average voter, but who do they care who Nancy Pelosi is? And what does “liberal” mean to them, anyways? Instead of playing the same name-calling game the Democrats did, the McCain camp should have been name-dropping. From McCain-Feingold to McCain-Leiberman, we can go on and on with the bipartisan voting record and ability to compromise McCain is known for. We could have stayed positive with our Maverick, but decided not to, and I think we should be regretting it.
I could continue until 2010 with my opinions against negative campaigning. Even if it has worked in the past, I truly believe it creates an unhealthy political environment. If Republicans took a stance to emphasize their own achievements and potential in the future, I think we would be better off as a party and as a country. When politicians make mistakes, I think they should be called out, no doubt about it. But that should not be the primary focus of a campaign. My hope is that, over the next two years and beyond, the Republican Party rethinks how it will promote itself and ideals on the national level. If this includes positive advertisements displaying why the GOP is best for America, that will be change I will truly believe in.